SoDA? What's up with that?
We get a lot of questions about SoDA. It's a group of would-be competitors, all digital agencies, that meet regularly to advance issues in our industry that are unique to digital. C-level execs from each agency contribute time to digital education, to relations with the traditional agency groups, and toward connecting other digital agencies that are willing to share best practices across a broad geography. We want to know what works well for each agency and what might make a contribution to the entire industry. Right now we are 17 companies, but we are currently reaching out with a round of invitations for new members. Let us know if you are interested by emailing: paul.lewis@SoDAspeaks.com.
If you're still here, you have more questions about SoDA. In an interview with Adobe's Layers Magazine, I addressed the most common questions, which covers all of the following:
- How often and when will SoDA meet?
- Who benefits?
- What are common issues digital agencies face?
- What are some of the specific examples of the issues SoDA will be covering?
- What are some of the areas where the industry needs standards?
- How will the information gathered at these meetings be shared?
- How do these issues affect graphic design professionals?
- How did Adobe become involved and what will be the extent of their involvement?
See the original article (May/June 2008 issues): http://www.layersmagazine.com/questions-adobe-soda.html
More questions? Sure: jay@odopod.com
